Reinventing how Canadians buy and sell cars

We make life's most complicated transactions delightfully simple

Clutch service facility with vehicles on lifts

95,000+

Cars bought and sold across Canada

$1.7B

Paid out to Canadians for their vehicles

650+

Employees building the future of auto

4.8

Across 10,000+ verified reviews

We set out to change an outdated industry

When Stephen, our founder, had a frustrating experience trying to buy a car from a dealership, he realized the car industry was broken for Canadians.

Since its founding in 2016, Clutch has been a key player in modernizing the used car market - bringing transparency, speed, and trust to a transaction that used to take days of haggling and second-guessing.

How we work

01 / Method

We are builders first.

Clutch employees take initiative and chase down hard problems. We ship fast, we build fast, and we'd rather try a rough version this week than a perfect one next quarter. Pragmatism beats polish until it doesn't.

02 / Approach

We're customer-obsessed.

We work to deliver a car-buying and selling experience so exceptional, our customers can't help but share it. Every workflow, every email, every signature - designed to feel less like dealership, more like delight.

03 / Standard

Trust is the product.

A car is the second-largest purchase most Canadians make. Transparency on price, condition, history, and process isn't a feature - it's the entire reason Clutch exists in the first place.

Building the automotive factory of the future

In-house from the ground up

Pricing engine, inventory system, inspection app, e-contracting, financing platform - all built and owned by Clutch engineers. No off-the-shelf dealership software anywhere in the stack.

Pricing, powered by data

Every offer we make is informed by millions of data points across the Canadian used-car market - make, mileage, condition, regional demand, time of year. The model retrains continuously as transactions close.

Ship daily, learn faster

We deploy to production multiple times a day. Feature flags, fast rollback, and direct lines between engineers and the ops floor mean an idea on Monday can be in front of customers by Wednesday.

Automation where it matters

VIN decoding, title transfers, financing pre-approvals, delivery routing - automated end-to-end. Our team spends their time on the hard, human parts of the transaction, not the paperwork.